Imagine yourself as a professional athlete. Between practice, games, travel, and everything else that comes with the job, you probably would not have much time to yourself, let alone to sign autographs. Now imagine that you receive two letters, one on a piece of tattered notebook paper, and one on an intact piece of stationary. Which would you respond to first? If you're anything like me, you would probably give more attention to the person who took the time to write you a presentable note. I know it seems very insignificant, but a torn corner or crumpled piece of paper can be the difference between getting a card back and them brushing you off.
Rule #2: Hand Write All of Your Letters
DO NOT TYPE YOUR LETTER.
I will say it one more time, just to hammer it home: DO NOT TYPE YOUR LETTER.
Sending a typed letter is an almost guaranteed way to get your card shuffled back into the pile and never returned. Not only is it less personal towards the athlete, but it could, and probably will be mistaken for someone who sends as many cards out as possible. Typing your letter gives off the impression that they are not worth the time it takes to hand write a quick note, and that you are only willing to put their name at the top of a template letter. To someone going through hundreds, or thousands of pieces of fan mail, a handwritten letter is much more likely to stand out.
Rule #3: Make it Personable
I will upload a sample letter in my next post to show you a simple format you can use when writing to athletes. In my letters, I typically use two paragraphs. In the first paragraph, I introduce myself and make mention of a particular highlight, or reason I enjoy watching that athlete play.
In the second paragraph I typically state my request, asking them to please sign and return my card. It is recommended that you include something like, "I understand that you are very busy, so if you cannot return my card, I totally understand." In your letters, it is important to always be polite. You should always begin your request with please and end the letter by thanking them for their time.
Rule #4: Always Include a Self Addressed Stamped Envelope (SASE)
Athletes are very busy people, and will not have time to address an envelope to each individual fan, as much as they might like to. Because of this, it is highly recommended that you enclose a stamped envelope with your address written on it. This allows the athlete to simply sign the card and tuck it in the envelope, drastically increasing your chances of a return.
By following these guidelines, your chances of getting cards back will be greatly increased. As I said, I will update a few sample letters to show you what, and what not to do.
Good Luck!
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